Nov. 11, 2022

Beat of the Week

(Honorable Mention)

Sweeping coverage puts AP ahead on Musk’s first week at Twitter

teamed up with a cast of AP colleagues to deliver scoop after scoop on Elon Musk’s tumultuous first week at Twitter. AP prevailed by placing a premium on one defining element of the storyline: How the platform is changing and how that affects regular people and their discourse on the platform.After Musk acquired Twitter for $44 billion, the Technology team knew that the first week would be critical to determining what the celebrity CEO intended for the platform. As the company veered into uncharted territory, the journalists worked sources, aggressively but responsibly reporting what AP could see and confirm, ensuring reliable, fact-based coverage.From the chaotic layoffs to the fire sale on blue check marks to a sweeping look at Musk’s debut as Twitter CEO, the AP team broke news, setting the standard for coverage of the social media giant.Read more

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