Best of the Week â First Winner
Disabled Walmart âgreetersâ face job loss; AP coverage helps reverse corporate policy
In this weekâs installment of Best of the Week, Pennsylvania correspondent Mike Rubinkam shows us how to translate a local story for a global audience, give it scope and reach, and in the process build a following for ongoing coverage.
Rubinkam, who covers northeastern Pennsylvania, was watching his local 6 p.m. newscast when a story caught his eye: A beloved, longtime Walmart greeter with cerebral palsy had been told that his position was being eliminated in favor of a new âcustomer hostâ position.
His interest piqued, the next morning Rubinkam interviewed the man, Adam Catlin, for his first story. That got a lot of attention on social media, but it was only the start.
Rubinkam followed up with three more stories, updating the public about Catlinâs talks with Walmart and interviewing greeters across the country. He also obtained photos of several greeters in their Walmart vests.
With each update, the storyâs reach grew, with hundreds of online uses by AP customers and significant engagement on social media. And Walmart was listening. After a week of Rubinkamâs coverage, the mega-retailer announced it would make every effort to keep greeters with disabilities.
The story was a classic example of the impact that the APâs footprint can have, bringing attention to an issue that surfaced locally but had not yet received national attention. The outcome was a change in corporate policy at one of the worldâs biggest companies.
Because of his smart, dogged and curious reporting, and for capitalizing on the APâs global reach, Rubinkam earns APâs Best of the Week award.