June 10, 2022
Beat of the Week
(Honorable Mention)
AP owns Depp-Heard verdict with planning, fast execution
teamed up for a decisive all-formats win on the ultracompetitive Johnny Depp-Amber Heard verdict with lightning-fast alerts, an insightful text story and a quickly prepared, extensively reported video package.Detailed planning across multiple formats for all the possible verdicts, and sharp, coordinated coverage as the verdict was announced ensured that AP does what it does best: owning key moments of a breaking story.The fast, sweeping coverage scored heavily: AP’s all-formats mainbar was used by nearly 1,000 outlets in the first 24 hours with high readership and social media engagement, while the video edits made AP’s top seven stories for client usage for the week.Read more