April 09, 2021
Beat of the Week
(Honorable Mention)
Sourcing, viral video sets AP apart on womenâs NCAA tournament
used his access to newsmakers in womenâs basketball to deliver powerful multiplatform coverage of APâs coach and player of the year, including video that has topped a half-million views and counting.Feinberg, the preeminent sports writer in womenâs hoops, continues to separate APâs coverage from the competition. While anchoring coverage of the womenâs NCAA Tournament, Feinberg was able to get the parents of University of Marylandâs Brenda Frese to surprise her with the coach of the year news via a Zoom call during a team practice, with AP video recording the moment. And he arranged for UConn coach Geno Auriemma to surprise Bueckers, presenting her with the player of the year award in front of the team. Said AP Global Sports Editor Michael Giarrusso: âItâs (Dougâs) source-building that gets us this kind of access. Everyone is sharing the video ... including some of our biggest customers and competitors.âhttps://bit.ly/3uKVEQjhttps://bit.ly/3t0PISEhttps://bit.ly/2Q3vvguhttps://bit.ly/3mr6acq