April 15, 2022
Beat of the Week
(Honorable Mention)
AP dominates French election coverage with nimble live video
used sharp planning and fast election day pivots to put AP well ahead of the competition, delivering unmatched live and edited video coverage of the first round of France's presidential election — a vote with implications for Europe’s future.As the election unfolded Sunday, senior producer Schaeffer recognized leading French broadcasters heavily using AP’s morning live feed from voting stations. Seeing the demand, he and the team quickly committed to live coverage throughout the day. That usage by French broadcasters was particularly telling: They chose AP over their own coverage — and crucially, over AP’s major French competitor, a tribute to the broad, balanced coverage which dominated AP’s live offerings throughout the day.Read more